Posts Tagged ‘Business Mistakes’

Where do you invest in marketing for your business?

April 5th, 2010

If you are looking to market your therapy practice you have to make some choices about where you spend your time, and essentially your money too. When faced with limitless options of advertising via print and web, it makes sense to get very clear on what activities will create the “biggest return on your investment”.

Too often I hear therapists spending countless hours and dollars on creating fancy brochures or taking out an ad in local magazines, then seeing very few clients walk into their doors from their investments.

So ask yourself before you get busy with your facebook fan page or invest in glossy brochures, who are the people you are looking to connect with, what do they need help with, how can you serve them, and will this activity help to connect you with those who are looking for your services?

With these simple questions you’ll know exactly where to invest your time to be of greater service to those in need.


Top 5 mistakes therapists make in building their practice

December 16th, 2009

**CALLING ALL PROFESSIONALS**
Want to know the top 5 mistakes therapists make in building their practice?

HINT-When you identify these mistakes you’ll be able to help many more people, doing what you love to do!

Join our FREE tele-class  Dec 17th at 12:00 EST to find out:

  • What you keep doing that is a total waste of time and money, and where you should be focusing your time and energy to see maximum results
  • What most therapist fear and how you may be doing exactly what it is your scared of, and what you can do instead to help many more people
  • A big mistake all therapist have made, however if you continue to do this you will never grow your business.

grow your business

Click here to register for the FREE class!


Are you making mistakes in your business that are costing you lots of time and money$

December 10th, 2009

Well I admit it, there are many things I have done in my business that I wish I could wave my magic wand and go back and re-do! So rather than moaning about my losses and experiences, I have chosen to dissect and truly understand the root of my choices. What was it that influenced my decisions (or lack there of).

A few common themes come to mind:

Fear-
Fear is not a what you should be operating under the influence of when you are making decisions, yet so many of us do so. Fear’s job is to keep you where you are at, because change and the unknown is so scary. Here’s the interesting part- we know we are ready to grow and make a change when it becomes uncomfortable to stay where we are at, yet fear offers up all sorts of excuses to keep you right where you are. Anais Nin’s quote captures this beautifully, “And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom”. In this place of internal struggle you will always be longing for something more, but creating false beliefs to keep you stuck exactly where you are. It feels terrible, yet so many people do this. How to they squelch back their desire to grow more into their potential?

Excuses-
Yup, we make all sort of excuses at to why we cannot make the changes we want to make. Whether it’s money, time, lack of resources, knowledge, all the excuses made keep us right where we are, and although it may be uncomfortable, it’s familiar. I find excuses pop up into my life when I am taking actions towards exposing myself to more people. Those gremlins pop up that encourage me to play it small and stay safe. they use the excuse of “what will others think, who do I think I am, what if I fail, what if it works-then what, I don’t have the time, it doesn’t feel right, I can’t commit, I don’t have the experience, I don’t have the money, etc”. Yes, all those thoughts pop up when I step forward into something bigger. So I acknowledge these thoughts and feelings and continue to action.

Commitment-
I find that when I am scared I do the push-me-pull-you (remember that creature from Dr. Dolittle). It was a two headed llama, with a head on each end, so it never really went anywhere. I find I take a step forward, then step backwards, getting me no where. However, the times I have made BIG bold changes is when I leaped forward and did whatever it took to make it happen- with no excuses! When I make a decision and commit to it amazing things always happen- I bet you have had a similar experience?

Here is a simple way to re-frame excuses and inactivity to commitment and action:
I need this, but… fill in with excuse vs. I need this, how do I get it… fill in with action

If you are ready to take a no excuses approach to your business, then there is still time to join the “Fill My Practice NOW System” – 6 Week Tele-Class. In addition to the exact techniques that have worked for me, the System includes everything you need to know to prioritize what to work on first, and set up simple, solid systems to consistently draw clients to you. It’s all step-by-step, so we will cover step one of the system, then move on to step two, and so on. That’s why you will get such great results from it. All the “how to do it” tools are given to you, so you know what to do and in what order.Don’t worry if you missed the 1st call- we will send you the link and you can listen to it at any time.

So easy- REGISTER NOW at “Fill My Practice NOW System” – 6 Week Tele-Class Click Here!