Help, I just don’t know where to start! Ever feel that way? Ever feel like you have a bunch of ideas for your therapy business but you don’t know where to start? Or perhaps you need some clients ASAP and you just don’t know what actions to take? It is overwhelming and confusing. You may start doing a bunch of things inconsistently and seeing little results, or you start for a bit, then give up because it is too difficult, or maybe you don’t start at all.
If you have ever felt confused about where to begin in the process of attracting clients, then these four steps are for you!
1. Write down everything that you are doing or developing in your business related to attracting clients. This would include what’s on your “to do” list (i.e. calling referral resources, developing new brochures, developing a signature talk, tweaking your website). OK- now take a minute and really acknowledge all you are trying to do. Sometimes just writing it all down puts it into perspective. When I do this I feel a big release (like a mental exhale), looking at all I have on my plate allows me to acknowledge how busy I am, and validates my feelings.
2. Organize- At this point many business owners become confused, because they just don’t know which task to do first. Here’s a simple rule to help you make decisions- choose the task that will give you the biggest ROI (return on investment). Meaning choose the one that will make you money. Still confused? Pick the task that’s the easiest and will provide you an opportunity to get more clients quickly. Circle it on your list and focus on doing it to completion.
3. Let go of perfection and “busy work”- Most people in business get stuck here. They believe that they have to have a website, brochures, cards, etc all in place before they begin doing activities that will attract clients. The problem with these actions (and beliefs) is that you are spending time, energy, and money on tasks that do not give you an immediate return. Many therapists and other business owners can easily stay distracted playing with their marking materials and lose focus on the activities that draw clients to them.
4. Remember there are only 2 things you should be doing- working with your clients and doing tasks to attract more clients. It’s a simple concept, but one that you’ll need to work at continuously to remained focused on building your business. So when you become distracted surfing the internet, or checking your emails 20 times a day, think about what activities you can be doing to stay focused on attracting clients. If you are unsure, refer back to what you circled in step two.
Want to know the specific steps on how to fill your practice with attracting ideal high paying clients now? I’ve outlined it all in detail in my “Fill My Practice NOW System” – 6 Week Tele-Class. In addition to the exact techniques that have worked for me, the System includes everything you need to know to prioritize what to work on first, and set up simple, solid systems to consistently draw clients to you. It’s all step-by-step, so we will cover step one of the system, then move on to step two, and so on. That’s why you will get such great results from it. All the “how to do it” tools are given to you, so you know what to do and in what order.
